website | logo | social media | copywriting | illustration
The Ninth Street Merchants Association is an organization comprised of merchants who own businesses on Durham’s historic Ninth Street. They sought out Detail & Design to help them create a branded presence for the street as a whole as well as for the individual businesses. The goal was for Durham’s Ninth Street to stand out as a go-to Durham destination.
Detail & Design started this project by creating a hand drawn logo that showcased the entire street. This logo anchors the Discover 9th Street website, which lists all businesses in the association, highlights events, and shares the history of the street (originally a Durham milltown!). Detail & Design also manages the association’s social media accounts and maintains their blog, which features a different merchant each month.