Taking the Time to Invest in a Website
Though building a new website or refreshing an old one can be a huge boon for your business, it can also be a real time investment.
If you’re thinking about a new website, it’s helpful to do a little brainstorming before you get to the official planning phrase. To help you out, we’ve created a list of questions to help streamline the process.
What do your visitors want to learn from your site? What do you want them to get out of your site?
Knowing the goals for your site is a huge step in creating the right website. While we can help you narrow your focus and create visual pathways for directing your website visitors, knowing why you’re creating a site and what you want visitors to do there is really important. Are you a chic new shop downtown? If so, perhaps people will come to your site for hours and location? Or maybe you’re selling a product online and you want visitors to make a purchase. Determine your site’s goals before you get started.
Do you have visuals that powerfully support your brand?
Detail & Design’s photographer had a great blog post just last month on the importance of hiring a photographer and how images are processed by our brains differently than text and other website elements. While cell phone snapshots can be fun and even meaningful, intentionally taken photographs will help visitors to connect to your brand in a more powerful way. Providing professional images for your site not only makes your work look more professional, it also makes the visitor feel like they know you and can make a connection with you, which is a huge factor in whether or not they will make a donation, use your services, or purchase something from you.
Will you need help writing your copy?
Overly verbose websites that are poorly written can lead to quick exits. A website with no written content is also not helpful. If you have written copy, but aren’t sure how effective it is, a copywriter can review it and suggest revisions that will make your brand shine through. Also, take into consideration that copywriting can be extremely time consuming. If you can’t spare the time, consider hiring a copywriter who can create beautifully written copy for you, highlighting your business in a way that perhaps you did not know how to express.
How much time do you have to invest?
As web designers, our ability to create a quality site depends largely on whether or not we have quality content. Sure, we can create a sitemap, a structure, and a style to your site, but if we are lacking images and copy, it is hard to move forward in a timely fashion. Time is money, in many ways, and sometimes that time and money is worth hiring the extra help to get that copy written and those photos taken.
Ready to dive in? Contact us and we can help you get started!