It's a direct line to consumers, it's a way to express yourself, and it's free.
I was very impressed with Tiffany's ability to give a clear voice to our organization over a number of social media platforms. She has employed a variety of creative tactics that have brought a noticeable increase in web traffic to our site. Whether we had specific content that we needed to disseminate to our customers and potential customers, or needed her to generate original social media content, she has exceeded expectations.
Ali Rudel, Owner, East Durham Pie Company
Social media: everyone is doing it, but why do you need it? It’s not the hype or the memes that make social media worth your time - it’s the relationship building. You know a face-to-face conversation with a customer has the power to build loyalty to your business, and social media allows you to have those important conversations anytime, anywhere, and with more clients than you would ever have time to meet in person. Social media amplifies your voice and gives you a platform for establishing yourself as a leader in your field. Your presence on social media is a key part of communicating yourself, your brand, and what you can bring to your client.
As a social media strategist, Tiffany begins with getting to know your brand and your values. From there, we dive into a discussion of your goals, your customers, and the value you can communicate through social media. Tiffany will then create a strategy document which will detail your key customer segments, their wants and needs, where to find them on social media, and how to reach them in meaningful ways. Based on your custom strategy, we will recommend which channels to use, as well as when and how to reach your audience, and how to coordinate your social media efforts. If you choose to use our services for ongoing social media management, you’ll be presented with a report at the end of each month with your social media analytics and recommended strategy adjustments.
Tiffany's strengths go way beyond leveraging the state-of-the art social media tools that are available to everyone. Her unique and creative messaging turns your fans into customers and your customers into a community that will pay dividends to your business for months and years to come after your engagement is complete.
Robert Petrusz, Founder and Owner at Bull City Coworking