Using Watercolor in Design
I’ve been an artist my entire life. My love for art followed me to college where I majored in Interactive Media-Animation while also taking several art courses. While most of my classes revolved around using computers, I still held on to my love for traditional art, and particularly for watercolor. I loved it but found myself in the dilemma of how to translate it digitally.
With the creative field switching from traditional mediums to digital, the demand for aesthetics like watercolor is becoming increasingly popular. Because of this, I have been able to use and translate my love for the medium.
It wasn’t until my last year in college that I truly was able to explore combining the two mediums. At that time a few friends and I decided to reform our department's art club, The Digital Art Team, or DAT for short (cute, right?). When rebranding the club, I decided to take a shot at watercolor again. It wasn’t something that I was completely confident would look professional for a club that wanted to increase it’s notoriety, but I decided to try anyway. If all else failed, we could used a simpler logo.
I came up with two logo designs and four texture options. I was unsure how our fellow club members, potential clients, and other students would react to the logos. Were they too colorful, too soft, too playful, too feminine? To my delight, the designs were met with nothing but praise. We even had several people who wanted an alternative watercolor logo for their own business or personal use. That’s when I noticed how undervalued watercolor was.
So I decided to prove how wonderful it was, and became immersed in it. Watercolor became my personal branding, a look that was eye catching enough to get me noticed with potential employers.
At work, I noticed that watercolor was becoming popular. Working in fields from academic to marketing, I was surrounded by computer programmers, business proprietors, and entrepreneurs who appreciated a new style for their marketing material.
For businesses, the change from standardized and unoriginal branding has shifted to more colorful, eclectic, and eye catching designs. Not to say that watercolor can’t be modern and clean cut. But if you want to make a statement, watercolor is a great way to go.
So, here are some ways that watercolor can improve your business:
Branding was created to give your business its own identity, so why not use watercolor for:
- Flyers and posters
- Postcards, holiday cards, and thank you cards
- Products including shirts, mugs, prints, and any other tangible object
Watercolor websites are a trend emerging in a lot of businesses. You can be inspired by this trend no matter what your industry, and whether your site is contemporary, playful, or stylish.
Curious about what watercolor could add to your business? Contact us and let's discuss the possibilities!