La Piana Italian Foods

e-commerce website | RECIPE PHOTOGRAPHY

Operating out of Raleigh, NC and Trento, Italy, this family-owned and operated business imports authentic Italian food from Italy to the US. La Piana sought out Detail & Design because their website was dated, and it did not have the e-commerce capabilities that would allow them to sell products online.

Detail & Design helped La Piana identify all of the products they wanted to sell and then created a page for each one of those products. We configured shipping and tax rates to simplify the sales process and added a store locator. We also partnered with Durham-based Burning Silver Photography for a two day photoshoot, where we carefully prepared their recipes and then took gorgeous photos of the plated food. The final product is a beautiful, highly functional e-commerce site that promotes the La Piana brand. Delizioso!